Tuesday, June 7, 2011

Women's lives hijacked by Big Pharma and Big Tobacco

The best way to understand how Big Pharma uses advertising to convince many normal healthy women to become dependent upon a daily dose of antidepressants is to study the history of Big Tobacco advertising to women to overcome society's taboo against women smoking by identifying smoking with women's rights and equality. Prozac was the first blockbuster antidepressant marketed directly to the consumer beginning in 1987. If one studies antidepressant advertising beginning with Prozac in the 1980's up until today they will note a theme similar to smoking advertisement and the most advertisements are created from a woman's perspective.

Using tobacco settlement funds Ydouthink has created a few excellent Public Service Announcement commercials that explain Big Tobacco's history of targeting women with advertising.

The best place to start is Ydouthink PSA which ran on television.

Big Tobacco like Big Pharma advertise to women to make them feel that smoking cigarettes make a woman sexy, independent, happy and completes our lives.

But in reality...
most often they exploit women for their own profit and greed.

A little more about how Big Tobacco overcame the taboo against women smoking and made billions as they made women unhealthy, the following video explains how Edward Bernais, Sigmund Freud's nephew broke the taboo against women smoking.

Cigarettes were adopted by women as "Torches of Freedom."

Antidepressant medication used appropriately by people that need it, prescribed by doctors as part of an overall therapy plan can be responsible. But Big Pharma crosses the line to inappropriate when they advertise directly to consumers to sell healthy women unhappiness and promote daily antidepressant medication as a means to make our lives complete and our roles as women, mothers, sisters and wives fullfilling. So many women would be better off if they spoke to a therapist, friend or priest about their troubles because they might talk through the discomforting issues rather than damper them with a dose of antidepressants.